Awesome.
Facebook has two very big pieces of news that they announced today at TechCrunch50
. The first: They have crossed 300 million users worldwide now, extending their lead as the biggest social network. The second: They are now cash flow positive. Yes, from this point forward, Facebook is making money.
Local media companies take note. Here are three items that will make or break sites in local markets:
1. Community is essential to building your presence online. Simply delivering the news won’t cut it anymore.
2. That community must be built in tandem with data on who’s in the community.
3. Interoperability with social networking platforms is a must, from OpenID and Google Friend Connect, to Facebook Connect and Twitter OAuth. No matter how feature rich and totally awesome your product is, if the barriers to entry are too high, no one will care. MAKE EVERYTHING EASY.
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Noting that the overall advertising pie isn’t really getting any bigger, is there any clearer explanation of why newspapers need to turn into digital enterprises in a hurry?
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Cost-cutting newspapers are losing many of their youngest reporters, editors and photographers at the same time publishers are trying to break some of their old habits and learn new tricks on the Internet.
This is not a good trend. Younger generations will always have more technical aptitude than older generations as a whole. That’s because they will have grown up inculcated with technology and taken if for granted, whereas older generations are adding yet another layer of knowledge into an already crammed base.
There will of course be some exceptions, but what this story is really about is not modern online-only digital newsrooms. It’s about traditional newsrooms.
The era of the pure-play online newsroom is emerging. Will traditional media companies be able to compete? Time will tell.
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