Facebook has two very big pieces of news that they announced today at TechCrunch50. The first: They have crossed 300 million users worldwide now, extending their lead as the biggest social network. The second: They are now cash flow positive. Yes, from this point forward, Facebook is making money.

Local media companies take note. Here are three items that will make or break sites in local markets:

1. Community is essential to building your presence online. Simply delivering the news won’t cut it anymore.

2. That community must be built in tandem with data on who’s in the community.

3. Interoperability with social networking platforms is a must, from OpenID and Google Friend Connect, to Facebook Connect and Twitter OAuth. No matter how feature rich and totally awesome your product is, if the barriers to entry are too high, no one will care. MAKE EVERYTHING EASY.

Permalink

| Leave a comment  »

]]>

{ 0 comments }

Media Share of U.S. Advertising Expenditures

by admin on September 1, 2009

Noting that the overall advertising pie isn’t really getting any bigger, is there any clearer explanation of why newspapers need to turn into digital enterprises in a hurry?

Permalink

| Leave a comment  »

]]>

{ 0 comments }

Young journalists are fading from newsrooms

by admin on September 1, 2009

Cost-cutting newspapers are losing many of their youngest reporters, editors and photographers at the same time publishers are trying to break some of their old habits and learn new tricks on the Internet.

This is not a good trend. Younger generations will always have more technical aptitude than older generations as a whole. That’s because they will have grown up inculcated with technology and taken if for granted, whereas older generations are adding yet another layer of knowledge into an already crammed base.

There will of course be some exceptions, but what this story is really about is not modern online-only digital newsrooms. It’s about traditional newsrooms.

The era of the pure-play online newsroom is emerging. Will traditional media companies be able to compete? Time will tell.

Permalink

| Leave a comment  »

]]>

{ 0 comments }

Facebook, Twitter Revolutionizing How Parents Stalk Their College-Aged Kids

September 1, 2009

Share

via theonion.com

Permalink
| Leave a comment  »
]]>

Read the full article →

VIDEO: Traditional news org predicted Apple Tablet in 1994

August 24, 2009

Share
via mashable.com
This just goes to show that some of the seemingly far fetched ideas bubbling up from the bottom of a media company might not be so unreasonable down the road.
My guess is that a few people who used to work at Knight-Ridder were kicking themselves when the Apple Tablet was announced.
LESSON: Keep and eye [...]

Read the full article →

Facebook builds a Twitter app for Pages

August 21, 2009

Share

via mashable.com
Facebook has posted on their blog that they are launching a feature allowing Facebook Page admins to update their FB Page and Twitter at the same time.

This should help streamline a lot of social media efforts for local media types.

Permalink
| Leave a comment  »
]]>

Read the full article →

The Health Care Reform debate explained on the back of a napkin

August 21, 2009

Share

via slideshare.net
Pretty neat stuff.

Permalink
| Leave a comment  »
]]>

Read the full article →

Sharein Launches New Features, Becomes Must-Have for Social Media Marketers

August 20, 2009

Share
Sharein, the new bookmarklet-based service for link sharing which launched earlier this summer, has just today introduced some new features which further solidify this up-and-comer as the new must-have tool for sharing links on the web. The service, already an easy way to share to Twitter, Facebook, and via email, is most notable for its [...]

Read the full article →

WaPo shutters hyperlocal site LoudounExtra.com

August 19, 2009

Share

The Washington Post said Tuesday that it will shut down LoudounExtra.com as a separate Internet site. The two-year-old site had been described as a push into hyperlocal journalism.

The newspaper said in a statement that it found that the “experiment with LoudounExtra.com as a separate site was not a sustainable model.”

via washingtonpost.com
Part of this is because [...]

Read the full article →

← Previous Entries